Value-Based Pricing – Setting & Increasing Prices

With the return to in-person rehearsals and live events slowly becoming visible on the horizon, you are probably already making some big plans. In this final part of this five part series, we look at setting the initial price of our various ticket types and strategies for increasing the price between our on sale date and event date.

Superstitions of the Stage – “Break A Leg”

We all seem to have superstitious moments in life, and we have rituals to ensure things will go well. In the performance world, and more specifically the theatre world, superstitions may control your life. Perhaps one of the most well-known superstitions is saying “break a leg” to wish someone good luck. Let’s dive into the past and look at some origin stories for this phrase.