Value-Based Pricing – Setting & Increasing Prices

With the return to in-person rehearsals and live events slowly becoming visible on the horizon, you are probably already making some big plans. In this final part of this five part series, we look at setting the initial price of our various ticket types and strategies for increasing the price between our on sale date and event date.

Value-Based Pricing – The Basics

With the return to in-person rehearsals and live events slowly becoming visible on the horizon, you are probably already making some big plans. In part one of this five part series, we explore the basics of the value-based pricing strategy and how it stands apart from other strategies.